August 19, 2012
New Fashion Doll
Spin Master Launches La Dee Da in New York City's Times Square
Spin Master Ltd. is turning Times Square from ordinary into extraordinary on Thursday, August 9th, with the launch of its Rowdy, Shouty, Chic fashion doll line, La Dee Da™, a stunning fashion doll line where everyday things inspire unexpected fashions.
La Dee Da™ is an outrageous fashion label created by a talented New York City teen named Dee and her three best friends, Tylie, Cyanne and Sloane. While attending design school in the city, these over-the-top designers always go for the bold, whether its shakeup makeup, fierce outfits, or crazy purple curls, La Dee Da™ invites real girls to create, imagine, and express themselves through a new kind of fashion play that is "Dee-lightful!"
The event will reveal the entire La Dee Da Line, including its Signature Dee Doll, Sweet Party Collection and Runway Vacay line, as well as host a variety of activities including face painting, photo opportunities, iPad games, DJ dance party, raffles, celebrities and more!
In addition to the launch party, La Dee Da will be the feature shop in Toys R' Us Times Square for the entire month of August with daily creative activities and on August 9th, TRU Times Square will have a special price reduction of La Dee Da to support the launch as well as gift with purchase of a fashionable La Dee Da Tote bag.
The complete line of La Dee Da and accessories are available now at leading retailers and specialty stores throughout the U.S. and Canada, and online at www.LaDeeDa.com . Dolls retail at $19.99 MSRP ($24.99 MSRP in Canada); accessory items range from $5.49 to $12.99 MSRP. Additionally, you can follow Dee and her friends on Facebook, Twitter and Pinterest. http://www.facebook.com/LaDeeDaGirls , https://twitter.com/LaDeeDaGirls , http://pinterest.com/ladeedagirls/